From left to right, Liu Qian, founder of Unicorn Studio, Yu Yi, CEO of Meizhongyi and General Outpatient, Xia Yuanqing, Deputy General Manager of Honghe Medical Group, Li Xin, Director of Ping An Health Insurance Innovation, and Ai Qing, Founder and CEO of Light Medicine Wei Kai, Executive Director of Legend Holdings Medical Services Investment Department
1. Li Xin: Standing on the perspective of the paying party to see the innovation of the medical industry
Ping An Insurance observes the medical industry and the market from the perspective of payment methods, and finds that medical care is a relatively special industry and is in a third-party market. From the perspective of consumers, consumers need multiple levels of medical services and convenient diagnosis and treatment models. At the same time, the medical industry has the feature that information cannot be completely transparent. This feature determines that consumers cannot choose services on their own. The value of the payer is to help consumers dock medical services and reduce risks.
Li Xin said that in the past few years, insurance companies mainly reimbursed patients for medical expenses, and now insurance companies have also carried out active innovation and reform, and strive to play the role of connecting the market, consumers and service providers. Commercial insurance accounts for 10% of the medical insurance field. However, from the perspective of innovation, commercial insurance is a powerful force, and the target and direction of commercial insurance and medical insurance within the system are completely consistent.
At present, Ping An Insurance has reached cooperation with private medical institutions such as US-China Yihe. Speaking of the advantages of being a payer, Li Xin said that Ping An Insurance established a path between commercial insurance and consumers. The next step is to complete the mechanism of mutual optimization and binding between commercial insurance and service providers, and build a bridge between consumers and private service providers.
2. Wei Kai: Investors should help companies to see the direction of development
The main investment direction of Legend Holdings is industrial investment and core industry investment, focusing on the investment characteristics of the medical field, and long-term attention to the direction of medical development. For entrepreneurs, balancing innovation and institutionalization within and outside the system is a question worth considering. Innovation within the system has an iterative character, while subversive innovation comes mainly from outside the system. For startups outside the system, innovation is the only way to develop.
Wei Kai said that from the perspective of investors, the thing to do is to help companies see the direction of innovation and development in a number of uncertainties. First, innovation should conform to the direction of national policy. Secondly, entrepreneurs should consider issues from the perspective of demand. For example, in the field of biotechnology innovation, the reason why genetic testing is easy to promote and spread is the demand for new technology innovation in public hospital systems.
3. Ai Qing: Capital operation ability and understanding of the doctor community are crucial
Lightweight Medicine is a doctor's social collaboration platform. The project aims to create a new way for doctors to work and study in the mobile Internet era. The characteristics of medical treatment are people-oriented. What light medicine is doing is to optimize the traditional model from the outside of the system through online mode, thereby improving the patient's medical experience and the efficiency of the doctor.
Ai Qing said that mobile medical entrepreneurship has two key points: capital operation ability and deep understanding of the doctor community.
4. Yu Yu: Medical entrepreneurs need to consider the problem from the perspective of patients
The dimensions of public hospitals and private hospitals discussing innovative services are not the same, but the purpose of innovation is to find the target customers' needs efficiently, cost control and convenience.
As an entrepreneur, Yu Wei said that medical entrepreneurship needs feelings, but in the end, it is necessary to do practical things. The most basic thing to do is to consider the problem from the perspective of patients, provide the best quality service for patients, and then further consider connecting with social security or commercial insurance. For primary health care services, it is necessary to combine insurance to carry out project considerations.
5, Xia Yuanqing: subversion of medical care is not easy, innovation lies in the improvement of quality and efficiency
The innovation inside and outside the medical service system has gradually improved and developed. Social capital management is a supplement to medical care within the system. The essence of modern medical innovation lies in the innovation of medical technology; the innovation of medical service is more concerned with the patient experience, the guarantee of medical quality and the improvement of efficiency.
Honghe Medical Group is committed to combining modern medical law with modern enterprise management, focusing on regional medical centers with innovative models, building the best hospitals around the people, and using this as a platform for community health care, rehabilitation, and retirement. The field meets the medical and health needs of residents at different stages and levels, providing residents with a full range of quality medical services. Xia Yuanqing said that subverting medical treatment is not an easy task, and offline medical service innovation needs to meet the intrinsic value and external boundary of medical care. At the same time, medical services are characterized by homogenization of services, but the service model is difficult to standardize, so it is difficult to form rapid changes.
SMART Digital Bluetooth Hearing Aids
SMART Digital Bluetooth Hearing Aids
Shenzhen Sunshine Technology Co.,Ltd , https://www.yatwin.com