If you ask which field of mobile applications is the hottest? There should be no answer to mobile medical care . The amount of investment of tens of millions and hundreds of millions of dollars has earned the attention of the world. But where is the direction of mobile medicine ? It seems to be a matter of opinion. When professionals with good deeds sorted out the model, immediately more experts began to sketch the detailed map, analyze the application system, and carry out a series of high-level theoretical preaching.
However, the theory will eventually return to reality.
Mobile medical is eye-catching, but it is also facing embarrassment. Like the fire of the stars, there is no potential for the original. The reason for this is that the return to the user's own experience is not enough to make the user feel the itchiness of the boots. For example, for doctors, data is incomplete, inconvenient, high application threshold, less interaction, etc. For patients, there are many scammers, too much information, too much authority, no doubt, no application, no application, False experts are rampant and so on.
The application we developed today based on the WeChat public platform may subvert your feelings.
Not simple and simple
"Kangxin famous doctor watch film", said to provide the most professional medical film viewing service in China. Facing the patient, meet the practical needs of finding an authoritative expert to diagnose.
According to Xie Deyong, the founder of the app, they have to address four pain points when users use mobile medical services.
Pain point 1: It is difficult to find an expert. It is even harder to find experts from famous hospitals and famous departments in China.
Pain point 2: Finding these experts is costly and has a bad experience.
Pain point 3: The results of online consultation are low in credibility and strong in chicken ribs.
Pain point four: heavy application, light service.
First, we must find experts who are truly authoritative across the country.
They shouted a slogan: "The authoritative expert of the famous department of a famous hospital in China, the ordinary top three is not awkward."
Expert committees consisting of experts from “Beijing Tiantan Hospitalâ€, “Beijing Union Medical College Hospital†and “Northern Hospital of the Third Hospital†are based on the “China's Best Hospital/Department List†issued by the “Fudan University Medical Management Research Instituteâ€. The top 5 department experts were selected carefully and became the special experts of “Kangxinâ€. The titles are all deputy chief physicians. These experts are often hard to find on the 1st, and even become a life-saving tool for hospital dealers. Their medical skills and medical ethics are impeccable, and they all highly agree with the service concept of "Kangxin famous doctors" - using the latest modern technology to save the lives and ailments, maximize their ability, and make patients more convenient to get the best quality medical resources, the largest Give play to their own ability to give back to the society. They highly recognize the "Kangxin experts" and are not only limited to the level of physician certification.
Second, to truly play the role of the mobile Internet, remote, at any time, anywhere, low cost, high efficiency, good experience. You can find an expert at home, sit, or even lie down, and consult your condition.
Pioneer on the road
In view of the current ubiquitous users' distrust of online consultation, "Kangxin famous doctors" first proposed the concept of "excellent consultation". Specifically, it is necessary to give advice and advice to the user's condition as accurately as possible and peer-to-peer.
To achieve "fine consultation", the key is to grasp three aspects: the truly authoritative experts, the smooth expert collaboration, and comprehensively grasp the core information of the user's condition.
“Kangxin famous doctors watch films†first ensure the quality of experts, and at the same time have their own considerations and arrangements for the other two aspects.
Information on difficult illnesses will be closely coordinated and judged by both specialists and radiologists. It is completely in accordance with the high standard hospital visit process. Thanks to the help of the network platform, the trouble of the user running with the film is eliminated. Such different fields of experts work closely together, and it is difficult to do in the usual hospital visits.
The core material that reflects the patient's condition is the "film."
The normal hospital treatment process should include such steps as the patient's self-report, physical examination (commonly known as face consultation), laboratory tests (blood, urine, etc.), examination (X-ray, CT, nuclear magnetic, B-ultrasound, angiography, etc.). Among them, the most important part is the laboratory test of patients, which is commonly known as the "film".
Based on current web technologies, uploading text and images is not a problem at all. Even the face-to-face consultation, with the opening of online video, can be fully realized. In this way, as long as the user submits the condition description and inspection data according to the requirements of "Kangxin famous doctors", it can basically ensure that the experts can achieve accurate judgment.
In order to achieve "fine consultation", "Kangxin famous doctors see the film" requires patients to use the application after the initial diagnosis. The patient feels that his condition is serious, and he has already done tests and examinations before he can find an expert in the relevant disease field.
What are we doing?
For why such an application is to be done, Xie Deyong explained that a viable product must be a product that can truly solve user problems. Mobile medical is a good thing, but you can't just play with the concept, but you must meet the needs of users.
What is the biggest problem facing Chinese people in medical treatment? Is the number of doctors insufficient? Actually not. According to statistics, there are 2 doctors in China. In 2000, the WHO proposed to achieve the goal of one doctor per thousand population worldwide. In the social modernization standard proposed by American sociologist Inkers, the number of doctors per thousand population is 1.25. In this way, the number of doctors in China is ok.
Is the hardware not up to standard? Nor is it. According to statistics, China's current hospitals above the county level are basically equipped with CT, and the proportion of high-end products is also increasing year by year. A large number of hospitals above the prefecture level are equipped with MRI.
Then why is it still common to see "difficult to see a doctor, expensive to see a doctor?"
The crux of the problem is that the quality of expert resources is too small and the distribution is severely uneven. Coupled with the fact that medicine does not separate, the vast majority of Chinese people are full of hardships and costly. I used to see a doctor before, and the inspection was not in place. Now it is convenient to check, but it is still so difficult to find an authoritative expert to give a diagnosis. Coupled with the continuous improvement of the material living conditions of the entire society, people are paying more and more attention to physical health, and the demand for medical experts will become more and more vigorous. But the development of truly authoritative experts takes time and the environment. Therefore, the phenomenon of "difficult to see a doctor and expensive to see a doctor" has intensified. This in turn suppresses the demand of many people after they get sick, and there are a lot of unfortunate incidents of "small illnesses and serious illnesses."
In fact, in today's advancement of science and technology, not all things that need to find an expert to consult the condition must go to the hospital. If you can make full use of modern technology, it will not only make it easier for patients to find authoritative experts, but also greatly improve the hospital's acceptance pressure, thus improving the expert's medical environment.
"Kangxin famous doctors watch movies" is to do such a thing, find the best experts with strong social responsibility, and arrange the consultation process scientifically to make patients more convenient.
In order to avoid misleading patients for over-treatment, “Kangxin Famous Doctors†only requires experts to provide third-party neutral consultation services, and does not recommend any medical institutions to users. Unless the user asks for help, the doctor will contact the famous Beijing top three hospital for treatment according to the specific situation.
The founder Xie Deyong believes that the "excellent consultation" model of "Kangxin famous doctors" will be really different from the "light consultation" mode in which most mobile medical treatments are based on pre-diagnosis consultation. Through the mobile phone, the dream of moving domestic authoritative experts to each user is realized.
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