The coming will eventually come.
Recently, CMS (Centers for Medicare & Medicaid Services, Medicare and Medicaid Services) blood test to determine the penalties Theranos company finally issued. The Theranos Newark Laboratory Clinical Laboratory (CLIA) license has been revoked and its founder, Holmes, has been banned from entering the medical laboratory for the next two years. In addition, the company will also pay an unspecified amount of fines, and the laboratory is also disqualified from receiving medical insurance and Medicaid.
For Holmes, this has a roller coaster life experience for more than a decade. In 2003, at the age of 19, she dropped out of Stanford University and founded Theranos. She also successfully said that her university professor, Channing Robertson, gave up two tenure and went to the company as a consultant. Edison, the test instrument developed by Theranos, only needs a few drops of blood from the patient's fingertips to complete more than 20 blood tests and bring the cost down to an unprecedented $2.99. After receiving $400 million in financing in 2014 and having a valuation of $9 billion, Holmes, which owns 50% of the company, is expected to be worth 4.5 billion, becoming the youngest American forbes in Forbes.
The good times are not long. Since October 2015, the Wall Street Journal has bombarded Theranos in succession. From the rectification requirements of the regulatory authorities to the resignation of the company’s executives to the penalty for the industry faced by Elizabeth, in front of the CMS and the media, Theranos’s problem After being stripped and stripped, the core technical defects, data fraud, financial crisis, and partners have successively canceled the contract. To this day, Holmes, who lost the qualification for laboratory operation, is still the entrepreneur with high spirits? According to Forbes magazine, the actual value of the company may be only $800 million. "With such a low valuation, the shares held by Holmes are basically worthless."
There are rumors that Hollywood is planning a film featuring medical startup Theranos, and will be played by actress Jennifer Lawrence. In fact, you don't have to wait for the big cousin's movie to come to the market to sum up the experience. Here are five tips for entrepreneurs to avoid repeating the same mistakes.
Stay awake under the spotlight
The spotlights in the media are easy to indulge, and the overwhelming praise may come. Public opinion always has a tendency to go to the sea, and every byte of cyberspace can exert its energy. Before the situation at Theranos got worse, the media repeated how endless it was, and the Atlantic Monthly commented that it was second only to Tesla’s “world-changing startupsâ€; the high-cold-style “New York†"Customer" has published nearly ten special reports for her. At Fortune magazine's "Most Powerful Women Summit", she is a guest.
When the pride of entrepreneurs swells, there are always meticulous reporters who will find faults. The Wall Street Journal reporter John Carreyrou showed his news sensitivity in Theranos's series of reports, but there is nothing wrong with this, and he has evidence to keep Theranos closed. Remember Icarus in Greek mythology? It is too close to the sun to cause the wings of the wings to be roasted and fall into the sea. Entrepreneurs who are close to the sun should be careful. The media can do their work amicably and praise your achievements, but they are not your friends. When you are unlucky, they will step on your foot without any old feelings.
Be sure to be true when telling your story to the media, and don't let the media distract you all. It is best to maintain a peace of mind in front of the report.
In fact, conscience, Holmes is doing a good job. Five days after the publication of The Wall Street Journal's "Haiwen", Holmes appeared at the Digital Conference Forum hosted by the Wall Street Journal and talked with Walladay's WSJ Global Technology Editor Jonathan Krim for 32 minutes. Every sharp question raised by Jonathan Krim.
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