Google's experience: painstaking medical advertising after being fined $500 million

Throughout the world, Google can be said to be synonymous with web search, which monopolizes 90% of the world's online search engine market.

Google’s huge influence on information search and acquisition has also aroused many people’s worries and vigilance. And this company has also been "planted" in online drug advertising. In 2011, Internet search engine giant Google agreed to pay a $500 million fine to conclude a criminal investigation into the company’s illegal drug advertisements on the Internet.

According to the US Department of Justice, Google has released advertisements targeting Canadian consumers for online pharmacies in Canada, violating US law on prescription drug imports. The total fines paid by Google are equivalent to the total advertising fees charged by the company and the combined income of Canadian online pharmacies from US consumers. The fine is also one of the biggest fines in the history of the United States for illegal online advertising.

Grab the handle of the US fake drug dealers to report Google to help advertise

Prior to 2001, advertisers in the United States paid a fee to search engine sites, and getting a higher ranking in certain keyword searches was a common practice and was not seen as anything wrong. Later, some users complained that by promoting the "Recommended" website link, the search engine's bad information is ahead and misleading users, which has attracted the attention of the US Federal Trade Commission.

As early as 2003, Google received a survey question from three different committees of the US Congress because of online drug advertising. In July 2004, just a month before Google’s listing, as US senators planned to pass two bills to regulate online pharmacies, Google’s vice president of global online advertising, Cheryl Sandberg, also rushed to Washington to address the issue. testify. She claimed at the time that Google would strictly review Internet medical and pharmaceutical advertising through third-party certification services. The US government has since hoped to seize the handle of Google’s sale of counterfeit drugs. The David Whitaker incident, which was exposed in 2009, completely ridiculed Google.

According to the data, Whitaker is a US fake drug dealer who has long sold fake drugs to American consumers through the Internet, using vegetable oil and protein powder to counterfeit growth hormone and steroid drugs. Steroids that cost as much as $1,000 a bottle are even worthless water.

In 2008, he was imprisoned for up to 65 years after he was extradited from Mexico to the United States. In order to make meritorious exchanges for commutation, Whitaker confessed to US federal investigators. Under the circumstances of knowing that it was illegal, Google’s advertising sales staff had taken the initiative to help him avoid the Google filtering mechanism and place fake drug advertisements online. In order to reduce the sentence, Whitaker also assisted the US judicial authorities in launching a “fishing survey”.

Huge fines illegally promoted Google’s payment of $500 million in fines

The US government disguised Whitaker as an advertiser and intended to place medical advertisements on the Google website that were banned by the US government. Whitaker initially tried to advertise a sterol drug banned by the US government on Google. After being rejected three times by Google's review process, Whitaker launched successfully. Subsequently, he launched an advertisement for abortion pills and psychotherapy drugs prohibited by the US government. At the same time, Whitaker promoted a fake website selling legal drugs on Google, but the link hidden in the website could be redirected to a website selling illegal drugs.

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