The development of wearable devices in recent years, like other emerging technologies and industries, has undergone continuous trial and error and exploration. Even so, the actual situation presented by the entire industry is still that, in a large part of the field, the concept of speculation is greater than the actual market.
A report on the wearable market research released by the German Consumer Research Corporation (GFK) in October 2014 showed that one-third of wearable device users “discarded†them within six months of buying the product. The American Wired magazine also wrote that more than half of US fitness tracking equipment customers no longer use wearable fitness equipment, and one-third of customers use less than six months to throw them into drawers or give them friend.
Wearable device users have poor adhesion, and the reasons are definitely multifaceted. Of course, there are some opinions that may be because the price is too high, the design is too scum, the function is too strange, and so on. But I think these are not the most fundamental problems. The key is that many of the current functions are not just the user's needs. In other words, they are not looking for the pain points of the users. In fact, in terms of the problem between price and value, users usually care about not the price, but whether they can get the corresponding value after paying the money. Once there is a mismatch between the two, the user will no longer pay the bill. .
Despite this, the current industry chain of wearable devices is still in the process of continuous improvement, especially in some subdivisions, there has been a relatively clear development path. This is also the industry's trial and error in the past years of exploration, the "dead" industry trial and error, telling us the experience with real money: that wearable equipment can no longer be like a "billion oil" like the beginning The product. I don't deny that in the future, I will get more application developments based on the hardware of the wearable device itself. However, for the moment, the industry chain foundation and technology of the "Wanjin Oil" products are not yet available. Only by vertically segmenting the market, developing targeted functions for different application areas or people, is it possible to create a new world.
Market opportunity points for wearable devices
Looking at the current market prospects, I think the market potential of medical wearables is even more impressive. In this field, the largest market space is the just-needed market brought about by the chronic disease patients who have not really been valued. The reason for this is mainly based on the following reasons:
First, the population of chronic diseases is huge
On January 19, 2015, a recent World Health Organization report showed that chronic non-communicable diseases such as cancer, cardiopulmonary disease, stroke, and diabetes remain the most important causes of death in the world, and many of them are premature deaths that can be avoided. .
According to WHO data, in 2012, there were as many as 38 million deaths due to chronic non-communicable diseases worldwide, including 8.6 million in China. About 40% (39%) of men who die from chronic diseases in China and about 30% (31.9%) of women die prematurely, and the number of premature deaths is as high as 3 million.
Let's take a look at the statistics in the 2014 China Health and Family Planning Statistical Yearbook to see the incidence of chronic diseases among Chinese residents from 2003 to 2013.
The average incidence of diabetes in China has increased nearly seven-fold in a decade, with the incidence of urban population increasing nearly three-fold and the rural population growing by a factor of ten. Obviously, the future rural areas will become the hardest hit areas of chronic diseases, which has a great relationship with the diet, living habits and environmental changes of the rural population in the past decade.
In the past decade, the average incidence of hypertension in China has increased by about 6 times, and the incidence of urban population has increased by a factor of three, while the incidence of rural population has increased by about 8 times.
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