Selling equipment and selling consumables, what better?
The definition of medical devices is all-encompassing, which can be easily divided into two categories: device-oriented and consumable-led. These two types of companies are not as big as business strategy, medium to profitable, and small to sales skills:
Selling equipment has the spirit of opening up the soil. After selling it, it needs to be non-stop to open up new customers. Selling consumables has the spirit of keeping the business. After the transaction, “sitting money†is not a dream.
Selling equipment earns is sipping, selling consumables earns benefits; selling equipment and customer relationships such as love, coming fast, going fast; selling consumables with customers, such as husband and wife, come slowly, but the flow is long , endless.
A few years ago, when the medical captain was in charge of strategic mergers and acquisitions in the old club, a US company executive contacted me, hoping to sell their company's pure equipment business to us, while retaining consumables-based business. In his words, I still remember that in a developed country like the United States, selling equipment is too difficult. If there is no corresponding consumables to sell the equipment, there is no future.
Second international equipment type VS consumables enterprise
The above data tells us that even if GPS is re-applied, in the medical device industry , the most profitable companies are consumable-type companies such as Medtronic and Johnson & Johnson.
Three domestic equipment type VS consumables enterprises
The above data clearly shows that China's medical device companies are also the leader of consumable-type enterprises. Even if Umi UMY is no longer in a hurry, it is a consumable enterprise that really makes a fortune.
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