Recently, at the Beijing Medical Forum and the 2016 International Cardiovascular Diseases Drug Treatment Summit Forum (CTSC) Medical Internet Innovation Forum, medical CEO Tang Dekai commented on this phenomenon. In his view, this value orientation of the Chinese is worthy of mobile medical care. Practitioners ponder. “Why are you not willing to spend money on these management software? In the final analysis, the value of (product) is not enough.â€
In fact, there are a wide variety of mobile medical products , from physical fitness index to uploading physical examination indicators; from daily blood pressure and blood glucose heart rate values ​​to hospital postoperative follow-up, from Chinese medicine to Western medicine to pan-health products. However, if you have to say which product can be used after the user has not uninstalled, there are few products that dare to shoot the chest and say, "I can do it."
The value of medical products has become a difficult problem in the industry. In Tang Dekai's view, improving the clinical diagnosis and treatment level of most doctors, amplifying the value of quality medical resources, and expanding the volume of quality medical resources may become a new path for the future development of mobile medical care.
He also mentioned in the speeches of the forum that after several years of trials and explorations, mobile medical treatment has achieved certain results. However, medical and mobile medical care still faces many difficulties. For example, how to realize the “graduation of medical treatment reform†and how to “rebuild the trust of doctors and patientsâ€, how to explore the value and business model of mobile medical care.
Although the government has also introduced a series of policies to promote the policy level, the assistance is not obvious. Tang Dekai said that although the policy is very good, it is in the direction of a thick line. For how to promote graded diagnosis and treatment, how to improve the relationship between doctors and patients needs to be carefully tried.
No matter what kind of product, it is a good product to effectively solve the pain points of users.
This is the concept advocated by Tang Dekai’s current “Medical Appâ€, “We need to be a mobile medical product that can solve problemsâ€.
He introduced that with the help of doctors, doctors can raise problems in clinical situations anytime and anywhere, and they can get peer-to-peer exchanges, and they can get comments from authoritative medical experts, which greatly broadens the doctors' clinical problems especially for doctors in underdeveloped areas. path of. For low-grade, grassroots community doctors, their clinical questions can be answered by industry experts, which can undoubtedly help their clinical work, improve the level of clinical diagnosis and treatment, and promote the development of the overall social medical level.
Tang Dekai talked about one of the advantages of the Internet is to improve efficiency and non-domain coverage of products with common attributes. The Internet can standardize clinical diagnosis and treatment technology to cover more doctors with low cost, high efficiency and wide coverage. Compared with the traditional limit of the number of offline teaching methods, geographical restrictions, high costs, this is undoubtedly one of the value that the Internet can bring to medical care.
And the medical class is undoubtedly practicing this concept. In order to facilitate more doctors to have the opportunity to learn the advanced experience of famous doctors in famous hospitals, the doctor invites well-known experts from well-known hospitals to produce clinical pathways, guidelines, case explanations and other content. Doctors can easily learn the clinical experience and diagnosis of experts in the "clinical" section of the medical field, and can also participate in the topic content discussion, and face-to-face with experts.
It is reported that the medical field is currently concentrated in the direction of cardiovascular and endocrinology, and has gathered a large number of doctors and experts resources. The next step will be officially introduced to the market, so that more doctors have the opportunity to solve clinical problems through medical treatment and learn advanced clinical experience of experts.
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