The US technology website venturebeat recently published a review article by health science analyst Mark Sullivan, explaining why the investment and attention to the health of wearable devices is cooling down. What is the new favorite of capital now?
A year ago, it was not difficult to find many digital healthcare companies working on connectivity and integrated wearable device businesses such as health trackers, heart rate monitors, and blood glucose meters.
The logic of this idea is simple: with the emergence of the “value-based†new payment model in the Affordable Care Act, hospitals and medical groups have changed the past only when patients “get to the door†to be willing to take care of others’ Fan, put down the body to take the "people-friendly" route, and hope to keep in touch with patients all the year round, because only this has the greatest economic rationality. Some large self-insurance employers have a close relationship with their health insurance. Therefore, wearable devices are a high-profile tool for connecting the two sides and reminding and encouraging patients to develop healthy living habits.
However, a year later, from the growth of the business, wearable devices do not look as bright as expected.
In the world of venture capital, money may be just a symbol for investors, but the launch of any investment project is the investor's “think twice beforeâ€, of course, the user's highly engaged wearable device and corresponding App is no exception.
This is also a question of human nature. Wearable devices with high participation can help us develop healthy living habits, but users tend to give up using them for a certain period of time and then return to the old ones. A strange phenomenon is that those at high risk, that is, those who are in sub-health or even worse, are very reluctant to use wearable devices, while those who continue to use them are relatively healthy.
A study by mobile market research firm Endeavour Partners in 2014 (connection: http://endeavourpartners.net/white-papers/), one-third of US consumers will stop buying a wearable device within six months use. In addition, one in ten adults have had experience with wearable devices, but half of them are no longer used.
According to a survey by mobile market research firm Endeavour Partners, the user stickiness of wearable devices is not optimistic
If it is to achieve enhanced user contact, patients (or employees) must wear these wearable devices and maintain long-term use to truly change their bad habits.
So whether the wearable device or the corresponding application is enough to do this, this is the next real bet for investors. "Investing in this business, you can't expect a real return on investment within three months," said one venture capitalist.
Therefore, it is not difficult to explain why I have witnessed a number of startups moving from the wearables field to the health care services and benefits delivery areas, as these areas are more sustainable than wearables.
For a while, we have seen a lot of investment in the companies that are willing to work harder in the health care field. They have explored their own business model, passed the test of regulations and user differences, and finally can be in the medical field. Reduce waste, increase efficiency, eliminate friction and make your own sharing.
For example, like Kyruus (helping hospitals analyze patient contracts and ultimately let healthcare organizations find the right treatment for patients), Health Catalyst (Medical Data Management Services, a system that helps hospitals manage and analyze complex clinical, financial and Operational data to improve efficiency, eliminate waste, and standardize medical processes), and Aledade (a software company designed to help independent practitioners reduce costs) these SaaS (software as a service)-based health analysis platforms. The largest round of financing is going on. They also saw the fastest value-added compensation model based on value.
Fitbit and Apple will continue to introduce wearable devices, and these companies have fortunately made a profit in the early days of the product entering the market, otherwise they will be fatally if they wait until the buyer stops using it within three months. Strike. And what will happen in the future, we have to wait and see.
Cast Iron Radiators,Iron Radiator,Cast Radiators,Antique Radiator
Hebei Chunfeng International Trade Co., Ltd , https://www.cfcastiron.com