Just investing in clove garden and registered network, obviously can not meet the "appetite" of Tencent's medical advancement. Subsequently, Tencent launched the "Sugar Doctor" blood glucose meter, which is a WeChat blood glucose meter product produced by Tencent DreamWorks incubator, which not only The shape is similar to a smart phone, and it also supports network data synchronization to achieve dynamic monitoring results.
At the same time, traditional blood glucose meter companies are not far behind, and they have “touched the netâ€. According to the editor, Sannuo Bio and Beijing Yicheng also launched a personalized custom blood glucose meter that can be connected to WeChat in February this year and sold it on the Internet.
The rise of the mobile medical market has long been the next gold mine for companies to compete for. Some insiders analyzed that Internetization will be an inevitable trend in the development of the medical industry. Although the layout of Internet giants and traditional pharmaceutical companies is still in the start-up period of the industry, after a period of 3-5 years of development, the future mobile medical industry will definitely welcome Come to the blowout.
Mobile medical busy crossover
Cross-border has become the most popular game in the mobile medical market.
"The launch of the Sugar Doctor WeChat blood glucose meter is an attempt by Tencent to enter the mobile medical industry. At present, there is no hard target for the sales of the product." Qiu Kai, product manager of the sugar doctor blood glucose meter, said in an interview with the editor, Tencent The company hopes to solve some of the difficult problems of diabetic patients through the Internet.
It is understood that the biggest highlight of the sugar doctor blood glucose meter is that it can realize the remote synchronization of the user's blood sugar information, and let the children's blood glucose data monitored by the parents in the first time.
At present, the sugar doctor blood glucose meter is Tencent's user platform, and Kang provides hardware support. In the future, the VitalHealth professional blood glucose medical team founded by Mayo Clinic will be introduced to provide personalized health guidance for users.
“Compared to traditional pharmaceutical companies, the biggest advantage of Internet companies lies in the use of big data.†Qiu Kai said that when the sugar doctor can serve a certain number of users and accumulate a large amount of blood glucose data, Tencent will cooperate with medical institutions and doctors. To provide diabetes patients with the promotion of diet, exercise and other cooperation, so that the service is more personalized.
However, while in the field of Tencent card medical hardware, Beijing Yicheng and Sannuo Bio are also targeting the mobile Internet field.
On February 2, Beijing Yicheng and Sannuo Biotech announced that the two WeChat blood glucose meters were also sold at the same time as WeChat Mall and Jingdong and other major e-commerce platforms.
“Mobile Internet as an emerging channel for the medical industry , the company has begun to deploy as early as 2014, and actively expand the sales and brand influence of the e-commerce platform.†The relevant person in charge of Sannuo said in an interview that the company has set up electricity. Business sales team, layout of the mobile Internet market.
Some insiders believe that the driving force of mobile medical cross-border is to "preemptive layout." "The layout of the mobile Internet market is very important. The market opportunity determines the final user usage of the product. Therefore, although many companies do not see the profit model, they will choose to cultivate the user's usage habits and slowly educate and cultivate the market. The analyst said in an interview.
In addition, the above analysts believe that the layout of the mobile medical field is also a property that satisfies capital investment. Education and training of the market require a large amount of capital investment, and the user's usage will reach a certain scale effect, and naturally it will become a profit model.
Reconstructing the blood glucose meter market
299 yuan blood glucose meter, 1 yuan blood glucose test strip, 1 year product warranty, 7*24 hours online customer service... Sugar doctor is about to subvert the entire blood glucose meter market.
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