Recently, Baidu announced that it will invest 100 million US dollars in e-bag washing for the online laundry service industry, creating an amazing investment in the O2O field. In fact, the company won Tencent's investment of 20 million yuan last year. The strength of the two sides is self-evident. However, experts are well aware that the layout of the O2O field is huge, and it is true that the return will be a long-term war. If catering and travel are the battlefields of O2O firepower, mobile medical care is relatively calm, private battlefield, this piece of money is regarded as the key deployment of billions of dollars of cheese, BAT three sides rely on their own advantages to build their own map Or invest separately, from the line to the offline. Among them, Baidu has been active at home and abroad recently, and the three-party medical layout is expected to be shuffled.
Asymmetric supply and demand information + unbalanced medical resources, domestic mobile medical rapid takeoff
Compared with foreign countries, domestic mobile medical treatment has a slow start, but the development speed is quite amazing. In 2014, it was called “the first year of mobile medical careâ€, and the transaction volume or transaction amount in just one year was the highest in six years. Investigate the reasons, in addition to the strong competition in the domestic Internet environment, forcing companies to accelerate their run-up, otherwise they are prepared to take over and leave, most of the reasons are still caused by the asymmetry of traditional medical information and the imbalance of resource allocation. As a people under the guise, they never know who to look for, and they can't hang on, even if they don't know how to choose good experts, these powerful demand pain points will eventually make the mobile Internet force medical innovation.
In the medical process, the Internet is particularly suitable for playing a clever role in the pre-diagnosis of medical treatment. However, in the past, there was an insufficiency between the Internet and medical care. It has not been able to effectively fill it. Recently, due to the rapid development of the Internet, the changes in the medical industry , the government’s recommendation, and the deep integration of medical entrepreneurs, it has become so There are zero and complete ecological performances in the industry. Sporadic SMEs and individuals such as clove gardens, registered networks, etc., play a role as participants in the mobile medical ecosystem; giants such as BAT are the builders and operators of the ecological platform. Taking Baidu as an example, from the connection between people and information before 2013, it has been transformed into a connection between people and services since 2014, such as Baidu doctor, Baidu Zhida, Dulife health wearable device, thumb doctor, Baidu health, etc. Connect and distribute the entire service. Optimize the patient's medical experience by providing patients, hospitals, and doctors with a variety of products, services, and quality support.
BAT heavy military layout medical Baidu rely on traffic, technology, products, big data to take the lead
From the current overall medical matrix and product layout of BAT, Tencent continues to maintain the strategy of WeChat smart medical care, continue to add on each product line of hospitals, patients and doctors, and continuously connect longer ecological chain layout; Ali Ali Medical Cloud and Health Medical Big Data Platform are divided into two basics: one uses Alipay to build a future hospital as an ecological platform, and the other uses Ali Health to improve mobile medical health services.
In order to compete with the domestic two strong, Baidu combined its own traffic (Baidu search), technology (security and Baidu's brain), products (such as Baidu doctor, Baidu know, Baidu Encyclopedia, map, payment, etc.) and big data advantage (Baidu and The data accumulated by the parties can carry out more data analysis, exploration, and birth of disease prediction products, etc. to complete the needs of patients, doctors and hospitals in a multi-pronged manner. Taking patients as an example, before, during, and after the consultation, Baidu provides corresponding services and products as support, including Baidu's search to complete the search before the hospital, Baidu know and encyclopedia to complete the consultation, Baidu doctor to complete the appointment and registration, Baidu direct number and map service complete traffic information inquiry and service and demand, Baidu wallet completes the payment of medical expenses. Under this ecological construction, we will complete the three closed loops of Internet health care for people and services, online and offline, and the products themselves.
AskADoctor and medical robots will open up the medical ecosystem for Baidu
In addition to the layout, how to land into the actual product to solve the problem is the most critical. Many mobile Internet products are out of disappointment and helplessness, and Baidu's latest medical product , a voice translation application (English called AskADoctor), is out of a long queue of Baidu overseas employees Fan Wei for the mother. I don’t want to see a doctor. When Fan Wei returned to Beijing from California briefly, it was the mother’s knee inflammation, but the domestic medical treatment was very hard. First of all, the light queue was a huge project. Fortunately, a friend who volunteered to line up for the mother volunteered for work, but this generation It is two hours. In these two hours, it is only the lower limit of the national average queuing registration.
Because of this, he began to work on Baidu Medical's project, which produced a voice application that allows users to describe their symptoms (such as joint pain, red eyes and cough) through voice. Not only that, Baidu also relies on the advantages of big data to generate disease predictions and immediate diagnosis recommendations (such as the described symptoms may be 75% of the flu rate), and use the advantages of search portal and distribution to connect users directly to nearby medicine. Experts have become an ecosystem that is open to the second degree.
Not only that, this deep learning system, the application that connects patients and doctors, the long-term goal in the future is to build a medical robot. Looking at it, although many companies in the market, such as Chun Yu, good doctors provide online consultation on the PC or mobile, but still stay in the text search consultation, in terms of trouble and user behavior costs, are far higher than speech recognition. In addition, behind the opening of the entire ecosystem, we can only say that Baidu's move, no doubt, the online leading consultation, appointments of several leading companies, all forced into a dead end.
Foreign giants are there, just see who is running the fastest
With the sights drawn abroad, the impact of Internet technology on the health prospects of health has long been watched by foreign giants. If you look at the strengths of each other, you will have a strong presence in big data, cloud computing, health management and digital applications. The advantage of IBM, first to buy medical image software company Merge Healthcare for a billion dollars, and then cooperate with CVS, will use predictive analysis and Watson cognitive calculations, can help health care providers understand the patient's condition from multiple sources (including medical records) , pharmacy, medical claims information, mobile applications, fitness equipment, etc.) and improve care management for patients with chronic diseases; Apple, which focuses on smart equipment, is a short-skilled advantage, integrating Watson's application into its HealthKit and ResearchKit tool systems. To help application developers collect personal health data and use it in medical clinical trials. Recently, Google, which is often used in smart wear, telemedicine , and big data, has recently developed a "robot-assisted surgery platform" with the Johnson & Johnson subsidiary Ethicon to take advantage of the accuracy of robots. To assist in the surgical work.
It is worth mentioning that IBM and Apple intend to unite, IBM will create Watson Health Cloud, the data on Apple HealthKit and ResearchKit platform and this IBM "cognitive computing" platform Combined, taking advantage of big data, cloud computing and intelligent hardware on both sides to seize the domestic and international health market share.
In terms of the overall trend, domestic and foreign technology and Internet giants have shifted their focus to the combination of medical science and artificial intelligence technology.
Despite this, whether IBM, Apple or Google is still at the stage of technology introduction and concept construction, the long road to the future is still groping. In the age of Internet, there is a good concept, but there is no specific operational product application, which is still in the stage of paper talk. In comparison, after the domestic “time-for-space†Internet hand-to-hand combat ecology, Baidu took the lead in the first round, at least in terms of product application and landing speed, and the domestic market is the giant fat bay, who is the giant If you can get to the next city, whoever is equal to declare victory in advance.
How can Baidu's next big data technology and explorable equipment play?
When the outside world still thought that Baidu relied on the brand, direct number and Baidu doctors to reach the three doctors, doctors, hospitals, but also did not think that behind the medical matrix, Baidu looked forward to a farther game, how to use big data technology Deep integration with explorable equipment. When Baidu took out AskADoctor and medical robots as the first touchstone for the first step, and in the international are not inferior to IBM and Apple, for the entire medical layout cake and momentum, has won the first victory.
Maybe this is the future that has already begun!
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