At present, Dr. Dudu has gathered about 1,000 doctors to provide services on the platform, all of which are from the top three hospitals. "The doctors who provide telephone consultation services are carefully selected, in line with the value of the doctor's philosophy, and are also the best to provide users with quality services." Dudu doctor founder, CEO Lu Jie told the arterial network, currently, toot There are about 300 questions a day on the doctor's platform.
Purple Medical was founded in 2014. At the beginning of its establishment, Purple Medical was cut into the skin field. The main services provided were follow-up and graphic consultation, and accumulated 65,000 registered doctors. Due to the low threshold in the field of skin treatment, the use of drugs is cheap, so the commercial value is low. At the end of 2015, Purple Medical developed the product Dudu doctor, which provides services for the pregnant population.
Focus on target users: during the gestation period
"'dudu' is the voice of the call, which indicates that the main service form of the product is telephone consultation; secondly, 'dudu' describes the baby's cuteness, indicating that the user group of the product positioning is the gestation period." Lu Jie Said that the product name "dudu doctor" actually contains the product service form and main positioning.
“There are more than 100 million mothers and babies now, and the maternal and child market has great potential. The needs of the mother and the baby are diverse, such as various maternal and child products, social, etc.†In Lu Jie’s view, medical and health needs are very important in the maternal and child market. However, the services currently available on the market to meet this demand are obviously insufficient. After continuous exploration and market practice, Dr. Dudu positioned the target users in the breeding period.
An important reason why Dr. Dudu used the gestation period as the target user was that the group had the highest willingness to pay. "From our current data, the mother's willingness to pay during the incubation period is very high.
These users rarely have a situation of escaping, that is, there are very few cases where the phone does not pay after the consultation. Even if some of them are not paid, they are forgotten. Generally, they will complete the payment. There is also the frequency of use of the mother during the gestation period is still very high, the average use of 4-5 times a month, if you escape the order, you can not continue to use the telephone consultation. Lu Jie introduced.
The current gestation period is about 25-35 years old, many of whom are working women. This group also has some important features: it is easy to share; there is a need for new parenting ideas; it is usually to search for information online, rather than simply listening to other people's experiences. It is these characteristics that make Dr. Dudu choose this target group more firmly.
Compared with the gestation period, other people showed some other characteristics. First, the frequency of use is not so high; second, the willingness to pay is low, and it is also more likely to escape.
Drip taxi service mode increases supply
Doctor Dudu connects the user and the doctor. The user posts the question he wants to consult on the doctor, and then the doctor will match the most appropriate doctor to the user according to a specific algorithm.
The doctor will respond within 3 minutes and communicate with the patient over the phone. The time for each communication is approximately 10 minutes. The user pays and evaluates himself after completing the consultation. At present, the telephone consultation receives a uniform price of 29.9 yuan.
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