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There are some mobile medical projects that are closed because there is no offline service support. CarePass of American insurance giant Aetna is one of them. Two years ago, Aetna launched CarePass, hoping to let users pass data on various wearable devices and set up a health management plan based on their health goals. Users can also find disease information, make appointments, etc. through the CarePass platform. In just two years, CarePass stopped operating because of low user activity. It is impossible to retain users simply by appointment, query, information integration and other functions.
Also, Zeo is closed because of the lack of back-end services. Zeo, which raised $27 million before and after, used sleep tracking bracelets and apps to detect sleep conditions and improved sleep advice and sleep coaching. The company has never been profitable. After the money was burned, it closed and no buyers were found.
From these failed cases, users need real materials. Track your health data, then? Know the sleep problem, then? I am trying to lose weight while exercising, but the effect is very weak, then? Take high blood pressure, then? The current mobile medical is solving the first half, then? Movement is not an end, but a means of adjuvant therapy.
From the perspective of several recent mobile medical investments in China, the route of moving is still taking the goal, and the combination with offline is still weak. Recently, Aurora Ventures has led the Bo Medical Association. This is an application for the management of diabetes outside the hospital. Users can communicate with the educators through the app, learn self-management, record the extra-office data in detail, and can also use the data from the out-of-hospital monitoring and doctors. Docking consultation.
This model has similarities to Zeo, where patients consciously track data and then provide coaching and health advice based on the data. But the key question is, even if the patient has positive and persistent data, then who will provide the service? Chinese doctors don't have much incentive to provide stable back-end services, and this is the core of this model. The patient needs practical diagnosis, advice, and action, but the app as a platform hub has no way to control the service provider-doctor, which is the biggest weakness of this model.
Another recently-funded project, Fun Medical Network, focuses on the “go to the hospital†Pocket Hospital APP. As a platform or technology, this type of model can provide appointment and inquiry functions for changing the medical habits of Chinese patients. This type of model also faces the problem of the replacement of Carepass. Users don't need too many appointment options, and usually lock in several hospitals in their area. Appointments are convenient for them, but this feature is easy to replace, as long as there are more convenient ways, such as a reservation platform that binds bank cards, they will migrate. The weakness of the technical platform is here.
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