Recently, Chen Hongyan, secretary-general of the Medical Devices Branch of China Medical Materials Association, told reporters that the State Food and Drug Administration will allow medical device companies to open professional stores online this year. Medical device companies can apply online after they apply for Internet medical device licenses. . Prior to this, medical devices were only allowed to be bought and sold at online pharmacies, and medical devices were not allowed to have professional stores online.
It is understood that 2014 is a fast year for the development of medical device e-commerce. In 2014, China's medical devices were about 255.6 billion yuan in market sales. In the retail market, traditional retail sales accounted for 45.4 billion yuan, accounting for 74.18% of the entire retail market; e-commerce channel sales of about 15.8 billion yuan, accounting for 25.82%. The number of Internet drug licenses has more than doubled in the past. The sales of traditional retail stores have barely increased in 2014, and the increase in the entire home medical device retail market is almost entirely occupied by e-commerce. According to the algorithm of Taobao Rubik's Cube, the sales of medical equipment in the Tmall Medical Center in 2014 was about 7.5 billion to 8 billion yuan, accounting for half of the medical equipment e-commerce.
In medical equipment, Jiangsu Yuyue Medical Equipment Co., Ltd. achieved an online transaction volume of 200 million yuan in 2014, a figure of only 30 million yuan in 2013. According to statistics, the number of hearing aids currently sold through the Internet has reached 200,000 units, accounting for 20% of the industry. Jiangsu Jianghang Medical Equipment Co., Ltd.'s oxygen generator business grew from 40 units in 2010 to nearly 160,000 units in 2014, of which traditional TV advertising and media channels accounted for only 20% of the total, and offline dealer channels accounted for Up to 40%, and the e-commerce platform has accounted for 40%.
Chen Hongyan said that the policy that medical devices cannot open professional stores online has hampered the development of medical device e-commerce. In order to successfully carry out e-commerce, some medical device companies have obtained online sales channels by acquiring online pharmacies. Among them, the largest medical equipment chain in China, the rehabilitation home to acquire the online trading qualification of the Dekai Pharmacy is to save the country, obtain medical equipment online sales qualifications, and launch the O2O model.
Bo Yi, president of the Medical Devices Branch of the China Pharmaceutical Materials Association, has called for medical device specialty stores and pharmacies to belong to the same retail specialty store format. Pharmacies can trade online, and medical device specialty stores cannot trade online, which is not conducive to medical device electronics. Business development. "Now the State Food and Drug Administration is aware of this and is setting up the qualifications for medical device companies to obtain online business. This year, the liberalization of medical device online specialty stores is just around the corner," said Chen Hongyan.
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