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He is the new leader in China's consulting industry, an outstanding brand thinker and marketing practitioner, and the promoter of China Marketing Innovation Alliance, one of the key figures in promoting the Chinese brand marketing process. Sticking to the mission of “serving for the ideal brandâ€, we are committed to “creating a great brand with Chinese wisdomâ€.
Diploma in Advanced Management, Hong Kong University of Science and Technology, Tsinghua University, Ministry of Commerce, Information Office of the State Council, Northeast Asia Expo, distinguished expert of the Kotler (China) Institute. Wanxi Pharmaceutical Group, Southern Black Sesame Group, Stanley Compound Fertilizer, Guolian Aquatic Products, Water Tower Laocheng Vinegar Group, Shenyang Hongyao Group, and China Gold Group's special brand consultant.
In addition to deep brand marketing practices, we have created a series of forward-looking and pragmatic and efficient ideology and methodology, including the boss strategy, hybrid marketing, soft branding, and defeating giants, and are determined to create and contribute “Chinese characteristics brand marketing thinking libraryâ€. Known as the "father of hybrid marketing."
Extended reading:
Agriculture, a new business card for stimulating regional economy
Explore the truth of the nature of the industry
Refueling, Chinese local brand!
The business logic behind Prince Edward's milk
It is very hard or convenient to inject glue into shrimp
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