Recently, the first professional pediatrician group in China, Little Apple Pediatrics, announced that it has completed the financing of RMB 50 million in the B round. The leading institution of this round of financing is the CITIC Capital Medical Fund, which is run by well-known medical investor Feng Tang.
According to public information, the Small Apple Pediatrics was established in October 2014. It has accumulated profound medical resources in children's common diseases, child health care, child allergy, growth and development, children's oral cavity and children's skin diseases, and has served a large number of children. At present, the number of patients attending the outpatient clinic of the Little Apple Pediatrics has exceeded 2,000 per month, and online clinics and consultations are 5,000 per month.
According to Lu Bo, founder and CEO of Little Apple Pediatrics, Pediatrics has built a pyramid-type doctor group, the top is a partner doctor, working with Little Apple as a full-time or partner; the next is to sign a doctor, through more points Practicing policy, providing users with popular science and online consultation in their partner clinics or online; finally, a large number of registered doctors who want to get the latest developments in pediatrics, and even want to get expert consultation and support.
"With a doctor, we have to build a platform for doctors to release value. This process is solved both online and offline," Lubo said.
At present, Apple's pediatrics has launched two online products, namely, one-on-one online answering platform, pediatric answer and micro-client platform. Under the online aspect, Little Apple Pediatrics mainly provides services through relying on physical chain clinics.
And how to open up online and offline, doctors' word of mouth plays a vital role.
Lubo said that in order to build a good doctor's reputation and establish a doctor's personal brand, the Little Apple Pediatric Line will strictly control the doctor's qualifications, including through cooperation with Top doctors in the US (Top doctors is the only pediatric certification body authorized in China). The doctors' data will be used to select the top 5% of pediatricians in China, and actively encourage doctors to actively participate in academic conferences at home and abroad, publish papers in professional journals, and remote consultations, visits, etc. to support doctors. Establish a brand within the industry. At the same time, in order to increase parents' trust in doctors, Little Apple Pediatrics will also ask doctors to write popular science texts, or patient education work, tell parents, users, how to prevent a disease, if you have these diseases, what should you do, what to eat Medicine, what is its future outcome, through the online science to achieve one-to-many coverage, in order to build parental trust in doctors.
Lubo revealed that the next step after obtaining this round of financing is to introduce more pediatric experts to invest more in doctor training and chain clinics. In addition to further strengthening the strengths of children's common diseases, child health, child allergies, growth and development, the small apple pediatrics will focus on the layout of children's ophthalmology, while further expanding the coverage of self-operated chain clinics.
As an investor, Feng Tang said that in addition to the overall optimistic view of the pediatric medical service market and the recognition of Apple's own abilities, including medical teams and profit models, Feng Tang also pointed out that CITIC Capital has already deployed in the pediatric market. The pediatrics of specialist children's hospitals, general hospitals, and small apple pediatrics will have a considerable complement and mutual promotion with the existing layout of CITIC Capital.
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