Release date: 2016-05-05
Internet medical care is a new thing, and it is inevitable to create new terms to summarize and describe new things. "Future Hospital", "Smart Hospital", "Mobile Internet Hospital", "Mobile Smart Hospital", "Air Hospital", etc. These new terms refer to mobile Internet technology to change traditional medical services and doctor-patient interaction models, they are the active product applications of Internet medical manufacturers. Recently, another wave of "Internet hospitals", "network hospitals", "cloud hospitals" and other new terms have been used to refer to government or regional hospitals to use mobile Internet technology to innovate to provide medical services and create a new doctor-patient interaction model.
Two dialects of Internet medical care
Internet hospitals, network hospitals and cloud hospitals (referred to as Internet hospitals) do not emphasize the use of technologies such as cloud computing, but the core lies in the cloudization of medical resources, "changing the traditional face-to-face medical production and delivery model", and its first wave " The difference between the future hospitals and the like is that the government as a whole or a large regional hospital can legally engage in online medical services under the policy support or pilot special approval. The traditional doctor management model can also guarantee the legitimacy of online doctors. And professionalism to ensure the quality of medical care.
Internet hospitals are traditional medical institutions, such as hospitals and medical authorities, responding to the first wave of medical configuration models led by Internet medical vendors after digesting and absorbing new mobile Internet technologies. After experiencing a purely exogenous subversive attempt, Internet medical manufacturers have also turned to local governments or large hospitals to provide technical support, from the "eat alone" thinking to a symbiotic win-win situation.
7 practices and 3 types of Internet hospitals, network hospitals and cloud hospitals
Internet hospital practice was born in 2014 (the first year of Internet medical care), and it was 3 years later than APP Internet medical manufacturers such as Dr. Chun Yu. The launch of Internet hospitals is inseparable from the support of the local government. It requires online medical services, prescription drug online sales, and electronic prescriptions. The main population is mainly regional chronic disease return patients. Up to now, there are 7 influential Internet hospitals in China, which can be divided into three types according to their positioning and business focus:
The first category is the local government-led Internet hospital. The typical representative is Ningbo Yun Hospital. The local government promotes the integration of regional medical institutions into the cloud hospital, and establishes a joint venture with the support manufacturer Neusoft Xikang to promote the regional Grade the diagnosis and get the benefits. Xuhuiyun Hospital also belongs to this type. Generally speaking, such government-led Internet hospitals often choose the title of “cloud hospitalâ€. Another way for Neusoft to enter the C-end Internet medical treatment is to launch the Elephant Medical App, which is also driven by the government and will drive the hospitals in the region to the same medical platform.
The second category is the Internet hospitals led by local large hospitals. This is the most common form of current Internet hospitals, such as Guangdong Network Hospital (Guangdong Second People's Hospital), Wuhan Central Hospital Network Hospital, Zhejiang Yi Internet Hospital, Gansu. Internet hospital. This type, first, the hospital must be the top hospital in the region; second, its service has obvious regionality, similar to the online version of the loose medical association; the third is to explore a new model of regional grading diagnosis and treatment. Of course, due to the different vendors, there are some differences and personalities in style and characteristics.
The third category is Internet hospitals led by Internet medical vendors. The typical representative is Wuzhen Internet Hospital. It can be said that this category is the name of the Internet hospital, although it should be classified as the first wave of Internet medical practice. First, the acquisition of the Third People's Hospital of Tongxiang City in Wuzhen by Micromedicine has become a more commercial act. In order to use the East of the World Internet Conference to obtain endorsements by leaders and convenient brand communication; secondly, with the help of various entrances and platforms of micro-medicine, the service area focuses on the whole country and becomes a legal provider of online medical treatment services for Internet medical manufacturers. The layout of the "vest", serving the nationwide "graded diagnosis and treatment" platform built by the micro-medicine, is essentially different from the above two types of regional Internet hospitals.
The above three types of Internet hospital practices have already broken through the existing medical control system. Every step of the way requires local government special trials, all of which focus on promoting graded diagnosis and treatment, and are committed to innovation to increase the income of large hospitals in order to prevent subversion. Absorbing the emerging Internet medical power.
Medical reform is often a spiral advancement. The temporary silence of the first wave of Internet practice and the incitement of the second wave of Internet practice may become cloud smoke. The transformation of China's traditional medical service supply and delivery model by mobile Internet technology will also experience the third wave, the fourth wave...
Source: Medical Valley
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