All along, the fake medical and medical advertisements of major TV stations have been criticized. Recently, the General Office of the State Administration of Press, Publication, Radio, Film and Television issued a Notice on Immediately Stopping the Broadcasting of Violating Advertisements Such as “Nu Xin Tong Mai Fangâ€. The illegal medical and medical advertisements were rectified, and the full text is as follows:
Press, Publication, Radio and Television Bureau of each province, autonomous region, and municipality directly under the Central Government, Xinjiang Production and Construction Corps Press and Publication Radio and Television Bureau, Central Third Station, Film Channel Program Center, China Education TV Station:
According to the recent monitoring by the General Administration of the People's Republic of China, some advertisements such as "Yangxin Tongmaifang" and "Black Five-type Fushou Soup" broadcast by some TV stations have serious violations such as time-out and disguise in the form of programs, which violates the "Advertising Law" and "Broadcasting". Regulations on the Administration of Television Advertisement Broadcasting, "Notice on Further Strengthening the Management of Medical Health Programs and Medical Advertisement Broadcasting". Details are as follows:
First, the TV commercial propagating the "Yangxin Tongmaifang", which lasts for 30 minutes, is a serious violation of the regulations of the General Administration of Drugs, which can not exceed one minute. At the same time, there is a disguised release of the program and the promotion of cure rate, efficiency and expert Serious image violations such as the patient's image.
Second, "health discovery" "fantasy exploration" "female doctors talk about thrombosis" "very healthy" "family interview" "blood legend" in the form of TV column, respectively, "black five class Fushou soup" "heart and brain side (including 芪Two products: è› Capsule and Shennanxing Oral Liquid) “Exquisite Dragon Proteinâ€, “Omega 3 Pauler Capsuleâ€, “Open Eyes†and “Qingxue Fang†for advertising, all of which last more than 10 minutes, some long 20 to 30 minutes, a serious violation of the General Administration of Medicine, drugs, health products, food and other advertising items can not exceed 1 minute. At the same time, the above advertisements still have serious violations such as the release of television programs in a disguised form and the promotion of cure rate, efficiency, and proof of efficacy by doctors, experts, and patient images.
Third, "Beautiful Cheats" "Beautiful Secrets" in the form of TV programs, respectively, "Baihua Jingbai Secret Soup" and "Old Dean's Freckle Square" or "Dr. Liu's Freckle Square" advertising, the duration is more than 10 minutes, there are The long period of 30 minutes is a serious violation of the regulations of the General Administration of Cosmetics, which can not exceed one minute. At the same time, there are still disguised releases in the form of TV programs and the promotion of cure rate, efficiency and proof of efficacy by doctors, experts and patients. Violation issue.
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