The traditional wine is named after the ancient habits of the country. At the Erlang Beach Ferry, which is 50 kilometers away from Maotai, there is a clear and sweet spring in the wine factory. Using this mountain spring to brewing wine has a unique flavor. Traditional wine is made from local high-quality sorghum sorghum as raw material, and wheat is made into high-temperature daqu, saccharification, secondary feeding, eight fermentations, nine distillations, sealed storage, and careful blending. It completely has the flavor of Maotai. Experts called it an important achievement in the history of winemaking.
Maotai and custom wine are all within a distance of less than 50 kilometers. According to relevant literature and records, since the Qin and Han dynasties, in this area, there was a history of folk brewing along the Chishui River. The local Han, Yi, Miao, and other nationals became accustomed to drinking wine, and popularized home-made altars, wines, and liquors. Custom. All activities such as weddings, funerals, hunting in Zhashan, and festivals and festivals are all inseparable from wine. According to Sima Qian's "Historical Records", Xihan Wudi built six years (135 years ago) Tang Meng to South Vietnam, through the region and see the "dipping sauce", will be offered to the emperor, won the emperor's "candy" of praise. The poet, Chen Xijin, once said that the verses of "Sweet things were paid for, and the litchi was opened on the beach of Lychee. The verses of the Han family's sauce to know what it was and earned Tang Meng's office" was the proof of the history of Maotai and Xijiu winemaking.
According to the "Guizhou Ancient History," during the Sui, Tang, and Five Dynasties, grain production in Guizhou increased, and local residents have a small amount of surplus grain for winemaking in addition to daily consumption. "Old Tang Nanbi Manchu Biography" contains: "East Xieman marriage ceremony, with cattle, wine for the ... ... feast is to hit the bronze drum." Song Dynasty Zhang Nengchen's "famous wine in mind" also "wind" "Fine" records. These historical sources show that the ancient Guizhou winemaking style prevailed.
In 1915, Maotai Wine Group won the gold medal at the San Francisco International Exhibition in San Francisco, the United States, and it has a great influence on the brewing industry in Guizhou and Sichuan, especially in Renhuai and Xishui counties. The winemaking industry has further developed.
In 1952, the ancestors of the custom wines produced Maotai liquor at the State Farm Langmiao Distillery in Huangjinping. In 1966, the trial successfully produced Luzhou-flavor liquor. In the eighties and nineties of the 20th century, products based on Xishui Daqu and traditional wines were sold well in the north and south, and products were repeatedly rated as the industry and Guizhou famous white spirits, becoming a large local taxpayer. In terms of production capacity, through the "seventh five-year plan" and "eighth five-year plan" technological reforms, an annual output of 8,000 tons of Luzhou-flavor liquor and 5,000 tons of Maotai-flavor liquor will be formed, and more complete supporting facilities will be established. In 1992, the Xishui Distillery had more than 4,000 employees and had total assets of 580 million yuan, making it a national second-tier company. In 1998, Moutai Group merged with the company of traditional wines to open up a new historical chapter of traditional wine. Since 2010, the sales of traditional liquor companies, taxation and profits have hit historical highs. The tension in the use of liquor brands has been further released and the company has maintained a good momentum of rapid development. It ranks second in the liquor industry in Guizhou.
At this point, the traditional liquor company has gone through more than half a century of entrepreneurial development since its establishment and state management.
The Chishui River Valley has a long history of winemaking and formed the first peak during the Western Han Dynasty. During the period of the Han Emperor Wu (140-87 BC reign), he praised the “Lumi†and “Dimi. The Qing Dynasty poet Chen Xijin's poem “Sweet things move people to pay for a glass of wine. Lychee beach is littered with tobacco. The Han family simmering sauce knows something and earns money from Tang Meng’s habitsâ€. Ancient ancestors (now Xishui County area) ancestors took to nature, created ancient winemaking techniques and formed a unique winemaking tradition. Through several generations of habit-cultivation and hard working, Xiji Liquor Co., Ltd. has become a national second-tier enterprise with more than 1,700 employees and over 600 professional and technical personnel at all levels. It has annual output of Luzhou-flavored and Maotai-based products. The production capacity of 10,000 tons of two kinds of high-quality white wine is the base of Maotai Group's aromatic brewing liquor and typical representative of Guizhou Luzhou Liquor. Leading brands such as “Liquor†and “Xiashui†have been rated as excellent in the province, department, and country, and have won more than 40 awards at home and abroad.
1952 Renhuai Industrial Bureau built the Langjiu Distillery.
In 1958, it was a branch of Maotai Distillery. The product was “back to Shalangâ€.
In 1962, it was under the leadership of the Huilong District Supply and Marketing Cooperative. It produced Xiaoqu Liquor with an annual output of more than 10 tons.
In 1965, it was under the jurisdiction of Xishui County. In 1967, the county revolutionary committee decided to convert the winery into a state-owned enterprise. In the middle of the “Cultural Revolutionâ€, Langmiao Township was renamed the Hongwei Community, and the winery was renamed as Hongwei Distillery. The products were "Red Guardian Daqu."
In 1966, Luzhou-flavor liquor was successfully tested.
In 1971, the company re-registered the trademark "Red weipai" Xiqu Daqu.
In 1972, the Red Wine Brewery was renamed Xishui Winery.
In early 1980, it had a scale of 179 employees, formed 5 workshops and 6 auxiliary workshops. The annual output of 502 tons of production scale, the output value of 953,200 yuan, a profit of 23,500 yuan, began to profit.
In 1981, the Guizhou Provincial Science and Technology Commission in order to give full play to the advantages of Maotai-flavor liquor and expand the market competitiveness of alcoholic products, the research task of trial-producing Maotai-flavor liquor was given to the Xishui Distillery, and a trial production fund of 30,000 yuan was passed after 18 trials. The development of the month was successful in April 1983. It was qualified by the provincial science and technology appraisal, and was named as “custom wineâ€. It was put into mass production and was put on the market in 1984.
In 1985, the Xishui Winery strengthened its propaganda work, founded the "Xiang Jiubao", participated in the Autumn Canton Fair and the Asia-Pacific Regional International Trade Fair, which greatly increased the reputation of Xiji. Central and provincial Party committee leaders Xu Dexuan, Chi Biqing, Zhou Lin, Liu Yi, and the famous calligraphers Dong Shouping and Qi Gong all gave inscriptions to praise.
In 1991, the Eighth Five-Year Plan was launched and all economic indicators exceeded the highest historical record. Among the 500 best economical industrial enterprises in the country, 432 were ranked among the country's top seven consumer industry's top 100 companies in the beverage manufacturing industry, the best in Guizhou. Economical industrial enterprises ranked the 10th, and ranked the 4th in the beverage industry of the most economical industrial enterprises in Guizhou Province.
In October 1992, Xishuima opened a road to the Yijiu town, which greatly improved the transportation of the company. In the second half of 1992, the country began to implement macroeconomic controls and tightened monetary policy.
In 1994, Guizhou Xijiu Co., Ltd. was founded by Xijiu, Sugar and Liquor Corporation, and Wing Lung Packaging Co., Ltd.
On July 16, 1994, the first company in Xi'an Quality System passed the domestic and international IS09000 certification, which is China's radius mark certification and French BVQI certification. Mr. Masere, the president of French BVQI, highly praised that the quality assurance system of the company is relatively complete and successful in China.
In September 1997, a merger and leading group consisting of Zunyi Municipal Party Committee, Guizhou Provincial Light Industry Department, Maotai Winery (Group) Company, and Xishui County Party and County Government entered the company and began to implement Moutai M & A.
In 1998, the passage of Maotai's Xijiang Wine Road across the country greatly shortened the mileage from the winery to Zunyi and Guiyang, strengthened the relationship between the traditional liquor company and the group company, and played a good role in promoting the tourism development of the Chishui River.
On August 31, 1998, the signing ceremony of China's Guizhou Maotai Liquor Factory (Group) Xiji Liquor Co., Ltd. was held in Guiyang. Directors of the State Administration of Light Industry Chen Cheneng and Party Secretary of Guizhou Province Liu Fangren and Wang Sanyun, Wang Guangxian, Wang Siqi, and Liu Changgui attended the signing ceremony.
On October 26, 1998, China’s Guizhou Maotai Liquor Factory (Group) Xiji Liquor Co., Ltd. was established. The leaders of Zunyi City Party Committee and Municipal Government, Provincial Light Industry Department and Group Company attended the listing ceremony.
In 1999, the company put forward the business philosophy of “Relentlessly not businessâ€, began to implement the management model of “all marketingâ€, implemented 1+X strategy on product development, implemented agency on sales, and developed a number of powerful distribution. Business.
In 2000, Xijiu Company deepened the reform of the enterprise, improved and established the system of the cadre management system and the department's “First-responsibility systemâ€. Organize related personnel to Guizhou Haier and other companies to learn advanced management experience and set up a dedicated site management leadership team and office. The marketing work adjusted the market layout according to the principle of “doing something and not doing something†and established the market goal of consolidating Guizhou, developing Guangxi, and rejuvenating Jiangsu.
In 2001, the company strengthened its franchise brand clearing and rectification work, and achieved new breakthroughs in franchise brand sales. The internal reforms drafted drafts such as the “Arrangement Plan for Establishments,†“Adjustment and Staffing Opinions,†“Measures for the Implementation of Performance Assessments,†and “Measures for the Mid-Level Personnel for Competitive Jobsâ€.
In 2002, the company strengthened its market management functions, rationalized the organization, moved some of the operating companies of the sales company to Guiyang, and established a Chongqing branch. In accordance with the principle of “mainly product-based, multi-product developmentâ€, the brand building will focus on creating Maotai Group Luzhou-flavor liquor brewing base and Guizhou Luzhou First Brand.
In 2003, in the marketing work, with the "five unwavering" guiding ideology for marketing work, implementation of integrity management, put forward the requirements of "creating a sense of integrity, building an honest team, and casting a sincere enterprise." The company recruited 21 marketing staff from various colleges and universities and increased the training and construction of marketing teams. The internal management has been further strengthened. The "Strategic Management with Relentless and Non-commercial Core" proposed by the company's chairman and general manager Liu Zili has won the first prize of Guizhou's modern enterprise management innovation.
In 2004, the company established the general idea of ​​marketing work for “deepening reforms, strengthening management, building a team, consolidating a market, attacking a market, developing a market, building a brand, expanding two franchised brands, and strengthening the development of custom wineâ€. . Two "reforms" were implemented in sales management, namely sales-controllable cost contracting reform and market competition contracting reform. The “Corporate Management of Integrity in Production and Marketing†presented by the company’s chairman and general manager Liu Zili was awarded the second prize of state-level modern management innovation.
In 2005, the company practiced thick sauces simultaneously. The main special attention was given to the establishment of China's famous brand of five-star wine, support for key franchise brands, rejuvenation of old-fashioned habits, continuous consolidation of market development, and the realization of a new leap-forward development of traditional wine. The Guizhou Provincial State Taxation Bureau has issued the honor list of taxpayers with annual income of more than 10 million yuan. Taxi companies are on the list.
In 2006, the company accelerated the pace of market construction, and on the basis of stabilizing and consolidating and developing the Guizhou market with a sales volume of more than 100 million yuan, the province’s foreign markets have achieved a better sales performance; the strategy to create a five-star custom wine is the first brand of Guizhou Luzhou. In the formation, only the sales in the Guizhou market reached 100 million yuan; the company's image has been further enhanced. The company has won honorable titles such as National Excellent Enterprise in Harmonious Labor Relations, National Wine Circulation Trustworthy Business Enterprise, and Guizhou Province May Labor Award.
In 2007, the company won the national credit contract for contract-crediting units, and its leading products have won the honors of famous brands in Guizhou Province, the top ten famous trademarks in Guizhou Province, the certification of China's pure grain solid state fermentation logo industry, and China's well-known trademarks. The leading brands “Legend Drinking†and “Xueshui†have been rated as excellent in the province, excellent in the department, and excellent in the country. They have won more than 50 domestic and international awards.
On the whole, the winemaking in Guizhou is very characteristic and has a long history of brewing. The beginning of its winemaking, and the Central Plains region basically synchronized, wine fine traditions, continue to promote the quality of wine. The climate, land, and water quality of the Guizhou plateau are uniquely endowed with wine. Therefore, since ancient times, the famous names of all ages have survived. There are many varieties of Qidi wines, and the types are homogeneous, gradually forming a distinctive structural system. In Guizhou, wine is dominated by white wine. In addition, rice wine, fruit wine and compound wine are also famous for wine, such as the pomegranate wine, black glutinous rice wine, cherkiang wine and kiwi fruit wine, as well as the Tianma liquor prepared from precious Guizhou medicine. , Eucommia wine and so on. The national and local characteristics of alcoholism are very significant. Regardless of the winemaking process, wine type, variety, or wine ceremony, wine regulation and drinking methods, they are all associated with the ethnic styles of Guizhou, including the Han nationality, and show distinctive national characteristics. Moreover, wine has been used as a medium to connect ethnic groups. Friendly interaction. People here can not only brewing wine, but also pay attention to drinking, pay attention to the virtue of drinking.
Laiwu Manhing Vegetables Fruits Corporation , https://www.manhingfood.com