The various smart scales, bracelets and watches for the fitness crowd have already blossomed everywhere. Many of them have experienced the centralized reporting of crowdfunding and technology media, and they have also attracted VCs to bet on the funds of 10 million. But the success of the media and VC circle does not mean that you can create the same miracle in the consumer market.
They often suffer from embarrassment after they go on the market. For professional fitness dogs, these products are only 5 minutes of heat, because they can not meet the dual needs of fitness and display. So what kind of fitness products do professional fitness dogs like, and how can you approach them?
Why work with a chain fitness studio?
When it comes to approaching fitness users, you will immediately think of a variety of punching cards, a gym and private education resources, and a fitness app that teaches a variety of fitness exercises. This is also a gathering place for many fitness minds. . Perhaps you can also cooperate with the hot fitness class WeChat large on the market to push your product, but brain powder and money to continue to use the core users of your product service are two different things.
Not long ago, I interviewed Liu Wei, the founder of the China-US Gravitational Studio, and talked about the smart hardware in the eyes of the fitness crowd. Liu Wei said that the studio is still cautious about emerging hardware products. Even so, when she went to the United States for a fitness event last year, she was attracted by a smart hardware called Breezing, a monitor of your basal metabolic rate (the energy needed to keep your body's normal metabolism running). For intelligent hardware products, because we want to pursue the best fat-reducing effect, we must carefully calculate the calorie intake and consumption to ensure that the consumption is greater than the intake. Although this product has attracted a lot of attention at the industry conference, the crowdfunding in Indiegogo has failed. The other hardware product ECHO H2 is also such a fate. This is a hardware that reminds the body to fatigue and lack of water. Therefore, although smart hardware entrepreneurs are smashing their heads for overseas crowdfunding platforms, these channels are not necessarily the best way to attract fitness people.
Compared with the online platform, the offline chain gym and studio can let customers experience products at zero distance, and it is easier to form a word of mouth effect. Next, Liu Wei began to talk with the Breezing team. For the Breezing team, working with this studio can get high-end customers who are willing to invest more money for their health, and the word-of-mouth that the customers bring next, the customer is working in gravity. More accurate data from room movements. For the Chinese and American Gravitational Studios, working with Breezing can more scientifically guide customers to lose weight and body sculpting. Liu Wei said: "We are very interested in any smart hardware products that can bring better experience and pleasure to our customers."
Friends who love fitness may know Soulcycle. They must book in class. If they need to cancel, they must notify before 5 pm the previous day, otherwise they will still charge $30. There is a waiting list for each class. If you do not appear within 4 minutes of class, your position will be replaced and you will be paid $30.
Despite the harsh conditions, Soulcycle membership loyalty is still scary when global fitness clubs are generally facing difficulties. This is not because Soulcycle's training method is the best, it can let customers lose more fat, but because it has exquisite space, first-class fitness equipment, always smiling employees, free lockers, hair bands, chewing gum , grapefruit-scented candles, highly stimulating coaches. These super-loyal users contribute a lot of money to Soulcycle every year on peripheral products other than fitness services.
What kind of products can be favored by fitness studios?
Although a chain-type fitness facility can help you directly reach the diehard fitness user, the premise is that your product needs to meet the higher-level fitness needs of the group, rather than the collection of basic data such as calories, distance, heart rate, time, etc. These data can be collected by the general fitness equipment. Weight here is not an important parameter, because people with a higher muscle rate at the same weight seem to look better.
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