The aging of the mobile Internet is gradually becoming a trend, the use of healthy Internet medical products or services is expanding, and the national income is increasing, the awareness of health management is increasing, and the demand for mobile medical products and services is increasing. The competition between the doctors and the patients is obvious. In the field of doctors, the depth and breadth of products and services in the vertical fields such as medical information, doctor-patient communication, and doctor services are gradually maturing. In terms of doctor services, the brand focuses on the doctors' group and builds mobile medical products based on doctor resources. At present, the user base is also rising, and the industry is making efforts. In the “2016-2017 China Mobile Healthcare Market Research Report†published by iiMedia Research, the focus is on the overall development of the mobile medical market and the market development of various vertical segments, and predicting the future development trend of the industry.
Mobile phone health market users' growth rate slowed down steadily
The scale of China Mobile's healthcare market is growing steadily. According to iiMedia Research, the fourth quarter of 2016 was close to 300 million, an increase of 16.0% compared with 2015. Ai Media Consulting analysts believe that the growth of users in the mobile medical health market has slowed down steadily. On the one hand, due to the reduced possibility of innovation breakthroughs in the online consultation consulting business, the homogenization problem in the industry is prominent, and related mobile medical companies are more It is difficult to greatly increase the number of users through existing products and services; on the other hand, the development of sub-sectors such as chronic disease management is still in the exploratory stage, and the potential needs of specific users are not effectively released. Exploration of industry applications and business models.
Competition in the mobile medical market has intensified, and doctor-side products continue to expand the doctor service business.
At present, the mobile medical health market is fiercely competitive. The doctor-side and patient-end market segments have set a target group to open user competition. Vertical and integrated mobile medical platforms have launched attacks against each other. Mobile phone manufacturers and three major operators have gradually launched mobile medical health. The layout of the field, the industry competition has entered the stage of white burning.
In the doctor-side segment, major brands provide medical information services, doctor-patient communication, and doctor services to target audiences based on product positioning. Medical information applications such as medication reference and clinical guidelines currently have a large market share, but product homogeneity is more serious; doctors and doctors such as Almond Doctor and Chun Yu have developed a long time, and the advantages are obviously different, and the pattern is basically stable; Medical Union, Lilac Garden, and Medical Pulse are the representative of doctors' service products. They provide doctors with case discussions, troubleshooting, communication of academic knowledge, sharing of experience, doctors' visits and patient referrals. Currently, the market structure has not yet been determined. The brand is continuing to expand more doctor service business, and strives to fully cover the needs of doctor services, and the market has huge room for development.
The Medical Association is a platform dedicated to improving doctors' academic literacy and achieving personal value. It provides doctors with professional case sharing academic discussions, clinical exchanges, and multi-point practice services such as surgical visits and patient referrals. It has a number of doctor service platforms such as Medical Union APP and Medical Union Cloud, which gathers a large number of users and implements a core and three supports supported by the medical doctor platform as the core, open support platform, medical service platform and doctor service platform. Business model, and launch B2B2C mode, do not directly contact patients, but solve the demand through the third-party platform interface, provide a complete range of medical treatment including online consultation, offline consultation, medication treatment or scheduled surgery for the platform with doctors' needs. solution. The brand influence in the industry is gradually increasing.
Almond doctor is a doctor-patient communication management tool. Doctors can establish more in-depth and close contact with the patients they visit, and provide follow-up, tracking, communication and retrieval functions. In addition, the Almond Doctor has established a good foundation for the future development of the company by establishing cooperation with diversified market participants to provide quality services and efficiency tools for the medical community.
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