2015 Shanghai CMEF Spring Exhibition, Japan Shimadzu Dynamic DR-G4 stunning audience, Siemens also placed its dynamic DR in a prominent position. At the same time, France's veteran image company Starf also brought the dynamic DR-D2RS to the Chinese market. Why do international video giants focus on dynamic DR?
High-level medical institutions need to upgrade imaging diagnostics
The pursuit of medical diagnostic technology in the life and health industry is endless, which is the basic rule for the treatment of the disease. Since the invention of the first DR in 1997, it has been nearly 20 years old. At present, the DR penetration rate in China has gradually reached 70% (hospital-level units), and the penetration rate in high-grade hospitals is as high as 96% (if only with DR ownership rate) Calculated, it is close to 99%). The popularity of digital imaging provides the perfect solution for medical diagnosis and interconnected diagnosis.
However, conventional DR has the limitation of imaging diagnosis: in some special positions, it is easy to miss the diagnosis by relying on only one plain piece. For example, some nodular shadow diagnosis, medial recessive rib fracture, etc., should be confirmed by the fluoroscopy machine; for some more complicated lesions, CT should be further determined. In high-grade hospitals, the imaging department is full of work, and these special lesions often bring the risk of missed diagnosis and misdiagnosis.
However, since the development of dynamic DR in Shimadzu in Japan in 2009, the field of image diagnosis has entered a new stage of more convenient and accurate, which has solved the problem of misdiagnosis of high-grade hospitals using conventional DR missed diagnosis. The biggest advantage of dynamic DR is that real-time spotting can be realized under dynamic visualization conditions. This greatly improves the accuracy of the diagnosis. At present, in high-grade hospitals, dynamic DR is gradually popularized.
Since Shimadzu opened the dynamic DR market, giants such as Siemens and France have quickly followed suit. More and more international giants are focusing on dynamic DR, and the technology development of dynamic DR is gradually increasing. New features such as tomosynthesis technology, dual-energy subtraction technology, etc. As a new technology platform, Dynamic DR has paved the way for more technological innovations. Some experts predict that the future dynamic DR can replace some of the applications of CT. This is also the new expectation of high-level hospitals for dynamic DR.
The deterioration of the conventional DR competition environment has forced the giants to turn
The international imaging giant has turned to dynamic DR. In addition to the demand for new imaging technologies in high-grade hospitals, there are also reasons for the deterioration of the competitive environment within the industry.
With the development of DR technology for nearly two decades, developing countries such as China, which are rapidly emerging, have basically mastered a full set of conventional DR technologies. For example, Wandong Medical, Anjian Technology, Anke, Mindray, and Ruirui have mastered the core component detector technology. At present, China's domestic DR machine brand has reached more than 100, including not only national operations, but also a large number of regional brands operating in several provinces, as well as brands that only operate projects.
With the gradual popularization of DR, market transparency is also deepening. The huge profits brought about by the technological monopoly enjoyed by the international giants for a long time are gradually being swallowed up. Coupled with the current fierce competition, the means of competition tends to be single: low price: no minimum, only lower; extended warranty: lifetime free warranty; staging: free trial 3 years, 5 years instalment; these are unheard of in many industries The DR industry is not uncommon. International giants have gradually lost their bargaining power and initiative in the conventional DR field.
Faced with the reality, international giants such as Shimadzu and Siemens are forced to turn to the development of dynamic technology in order to occupy the next high point of technology.
Dynamic DR technology threshold
Dynamic imaging technology is the most advanced imaging technology in the field of popularization. At present, the dynamic DR price is very expensive. According to informed sources, the price of Shimadzu G4 terminal is over 4.5 million, and the price of dynamic DR terminals such as Siemens and Starford is also over 4 million. From a global perspective, the current core component dynamic detector technology is mainly controlled by Varian in the United States, Thales in France and a small number of manufacturers in China. The whole machine manufacturers are mainly distributed in Europe, America and some Asian countries, including a few Chinese manufacturers. From all kinds of situations, it shows that the dynamic DR technology has a higher threshold, the entry is difficult, and the cost is high. Of course, its profit is also very considerable.
It is understood that dynamic DR imaging technology is an evolution of DSA imaging technology. Therefore, the core components from the conventional DR single digital detector as the core component, developed into a dynamic DR with dynamic detectors, digital imaging workstations, digital high-voltage generators as the core components. Only those manufacturers who have long focused on the research and development of digital imaging may have these three core technologies. If the assembly is produced by itself, it is necessary to purchase three core components with good compatibility at the same time, which sets a barrier for many peripheral manufacturers.
Dynamic DR technology is more advanced than conventional DR technology for at least three years, and it takes a long time to break through dynamic DR technology. The international giants have taken the lead in the dynamic DR field and laid the foundation for their own occupation of the new height of the industry. According to reliable sources, after Shimadzu, Siemens, Philips and GE turned to the dynamic DR field, they are planning to withdraw from the current fiercely competitive conventional DR market, as evidenced by the recent frequent price cuts by the giants.
With the invention and promotion of the new technology of visual dynamic imaging, and with the popularity and popularity of high-grade hospitals, the field of universal imaging has entered the era of dynamic imaging. It is very much expected that Chinese DR manufacturers can speed up technological breakthroughs and let the Chinese people enjoy cheaper and more advanced medical examinations as soon as possible.
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