A few days ago, the main digital health startup company sense that applied AI technology to provide virtual nurse services. Ly received a new round of $8 million in financing, and the leading capital side was a Chinese institution that became a capital. Sense. Ly provides medical health management services through a robotic voice dialogue interface called Molly, which is aimed at chronic disease patient management. We can see that the user interface of the chat bot is its most prominent feature, or it is called a virtual smart assistant. Does this make the chronic disease management APP have a different future? The following sections will analyze the possible value of the virtual assistant and the risks that exist in it.
Back to the essence, why use the slow disease management APP?
We know that domestic APPs for chronic diseases have emerged in the past two or three years, among which cardiovascular diseases are the main category. Because China's medical system is highly different from Europe and the United States, the biggest impact is the huge difference between the medical expense payment system and the graded diagnosis and treatment model, which brings a lot of embarrassment to the survival and development of the domestic chronic disease APP. These chronic disease management apps have undergone multiple explorations. From Focus 2C to 2B, they have sought strategic cooperation in various industrial roles such as hospitals, pharmaceutical companies, and insurance to help realize value realization. Some APPs have evolved from the original single-dimensional service to a multi-dimensional situation in which software and hardware are combined, online and offline, and both self-operated and outsourced.
Although the external cause of the industrial environment may affect life and death, the true influence of the chronic disease APP on the user as the most important internal cause can also influence the fate. The chat robot interface form we want to analyze today belongs to product planning and design, and belongs to the cultivation internal power. Then it is necessary to analyze whether the chat robot's product model helps the slow-motion APP to enhance the value of the product to the user.
Going back to one of the most essential questions - why do chronic diseases patients use the slow disease management APP? Do patients with high self-consciousness do not manage themselves in the age of no APP? of course not. The value of APP is to help patients manage their disease more efficiently. So what is the inefficiency of past chronic disease management? First of all: patients lack medical knowledge, it is not clear how to help improve the condition, here is the field of patient education; second: lack of knowledge, find a doctor for help but it is difficult to get help at any time, here is the path to access medical services is inefficient, congested or The problem of excessive cost; again: even with knowledge, help, healthy life still needs self-discipline, and it is still a problem to follow the doctor's advice. Good living habits are still difficult to develop. Here is how to encourage patients to participate.
So, can virtual smart assistants help to increase the value of chronic disease apps?
Before the specific analysis, let us understand that the core value of the chat robot model is to further improve the human-computer interaction interface, and to carry out human-computer interaction through a communication method that is more in line with human habits, and all the previous models are people who have moved to the machine. . (This was mentioned in my previous article). Some people say that the chat robot is a new APP, and some people say that the future chat robot will replace the APP. I regard it as an upgrade of the interactive interface. It is a software application product regardless of the interactive interface. So based on this understanding, chatbots have several possible advantages for chronic disease management.
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