Grass roots

Foreign giants lowered their layout

Going deeper in the “field” to compete for grass-roots markets has become a convergence of choice for Chinese and foreign medical device companies. China International Medical Equipment Exhibition was informed that, as the medical reform continues to deepen, the country has made great efforts to increase investment in grass-roots hospitals, county-level hospitals, community hospitals have begun to become the eyes of the manufacturers, "Congxi." "The competition will become more and more intense in the next few years. Many foreign brands are putting down their positions and lowering prices to participate in the layout," said an industry observer.

“The price is only a ticket, and our differentiated competition with our peers is not mainly reflected in the price.” Duan Xiaoyi, president and CEO of GE Healthcare Greater China, said that the company has been developing the primary medical market in China for 3 years, and last year it sold in China. One-third of the amount comes from the grass-roots market. By the end of last year, 70% of 29 products launched by GE Healthcare in China were targeted at grass-roots R&D.

"The demand for hardware purchases in basic hospitals is widespread, but the purchasing power varies greatly." She explained that the grass-roots market as a whole has clear requirements, is sensitive to prices, and cares about ancillary services, including the use of doctors for training. "Not only foreign brands are increasing their investment in China's primary medical market, but more and more local brands are also beginning to compete." Duan Xiaolu said.